A business begins when someone is willing to pay.
Most courses teach theory. MoneyABC.xyz is built around doing. Every participant follows the same six-step First Customer Framework with their own idea.
Start with your idea
Define the problem, who has it, and why your solution could matter to them.
Find your customer
Interview people who face the problem and test whether they would pay to solve it.
Create a simple offer
Build a basic product or service you can test without unnecessary spending.
Make your first sale
Practise outreach, pitching, negotiation, handling objections, and asking for payment.
Deliver and retain
Serve customers well, collect feedback, and earn repeat purchases and referrals.
Grow sustainably
Track sales and expenses, understand cash flow, and reinvest carefully.
Who it’s for
- Aged 18–24 and ready to take practical steps toward launching a business.
- Arriving with your own idea. We help you refine and test it; we don’t hand you one.
- Willing to speak with potential customers and test your assumptions.
- Able to commit time to assignments, fieldwork and progress reviews.
- Open to feedback and ready to adapt your idea based on evidence.
Where we run
MoneyABC.xyz is a pan-African programme. We start in Kenya, then Ethiopia and Tanzania, and aim to reach young founders across the continent.
Fashion, technology, agriculture, services, construction, logistics, education, digital commerce, creative industries and other viable sectors are all welcome.